Nestled in the picturesque seaside enclave of Black Rock, Lune is an exclusive collection of four architecturally designed luxury townhomes that seamlessly blend urban sophistication with the tranquility of coastal living. Just 18 kilometres south-east of Melbourne’s CBD, each residence is a masterwork of modern design, featuring expansive windows that flood open-plan living spaces with natural light and frame breathtaking bay views. The interiors, crafted with premium materials and timeless finishes, create an inviting oasis where elegance meets comfort, offering discerning residents not just a home, but a refined lifestyle.

From project conceptualisation to completion, Lions Eye Marketing was entrusted with the full suite of marketing for Lune Black Rock—including branding, architectural imagery, website design, brochures, floor plans, site hoarding, social media, schedule of finishes, and lead generation. Their strategic, data-driven approach and creative storytelling elevated Lune’s presence in the market, ensuring each touchpoint reflected the project’s unique blend of coastal charm and urban luxury, and successfully connecting with buyers seeking an unparalleled bayside lifestyle.